Umer Heights, a furnished apartment building in Wapda City, Faisalabad, holds a top 3 Google Maps position for 12 of its target keywords, with an average rank of 2.3 across the map. It ranks number 1 for its highest-intent terms like "furnished apartments Wapda City" and "monthly apartment rental Faisalabad", and it outranks far larger competitors. Here is exactly what that visibility looks like when you track it on a geo grid with the free local SEO heatmap.
The setup: 25 keywords on a geo grid
Umer Heights competes in a crowded Faisalabad rental market against established names. To see exactly where it was visible on Google Maps, and where competitors were winning, its team tracks 25 local keywords on localseotool.io, each on a 3x3 grid of checkpoints across Wapda City. That adds up to 275 rank reports over time: a continuous picture of local visibility, not a single guess from one phone.
The results: average rank 2.3, top 3 for 12 keywords
Across the 25 tracked keywords, Umer Heights averages a Google Maps rank of 2.3 and holds a top 3 position for 12 of them. These are the standout terms and their average rank across the grid.
| Keyword | Average Google Maps rank |
|---|---|
| Umer Heights apartments | 1 |
| furnished apartments Wapda City | 1 |
| monthly apartment rental Faisalabad | 1 |
| Umer Heights accommodation | 1 |
| apartments for rent near Wapda City | 2 |
| monthly stays Faisalabad | 2 |
| secure rental apartments Faisalabad | 2 |
| Wapda City apartments | 3 |
| apartment building Faisalabad | 3 |
| fully furnished rooms Faisalabad | 3 |
Beating a competitor with 425 reviews
The most telling part is who Umer Heights beats. Mall of Faisalabad, a well-known name with 425 Google reviews, averages rank 5.9 on the same keyword set. Umer Heights, with only 10 reviews, averages 2.3. On Google Maps, relevance and proximity to the searcher matter as much as raw review count, and a focused local SEO effort shows up clearly on the grid.
| Business | Google reviews | Average Maps rank |
|---|---|---|
| Umer Heights | 10 | 2.3 |
| Ismails Cottage Apartments | 14 | 3.1 |
| JBC Apartments | 10 | 3.3 |
| Mall of Faisalabad | 425 | 5.9 |
| Hajra Tower Apartments | 11 | 7.6 |
What this shows
Two lessons stand out. First, review count alone does not decide Google Maps rank. A business with 10 reviews can outrank one with 425 if its profile is more relevant and closer to the searcher for that query. Second, you only know your real position by checking it across a grid, not from your own phone. Because every keyword is tracked on a map, Umer Heights can see the exact keywords and neighbourhoods where it leads, and the handful where it can still gain, rather than guessing.
Track your own Google Maps visibility free
You can run the same kind of geo grid for any business, free. Pick your business, a keyword, and a city, and localseotool.io returns a color coded heatmap of your Google Maps rank at every point. Start with the free local SEO heatmap, or check a single keyword with the local SEO rank checker.
Frequently asked questions
How many keywords does Umer Heights track?
25 keywords, each on a 3x3 grid of checkpoints across Wapda City in Faisalabad, for a continuous view of its Google Maps visibility.
What is Umer Heights' average Google Maps rank?
An average rank of 2.3 across 25 keywords, with a top 3 position on 12 of them and number 1 for its core money terms.
Can a business outrank one with more reviews?
Yes. Umer Heights, with 10 reviews, outranks Mall of Faisalabad, with 425 reviews, on their shared keywords, because Google Maps weighs relevance and proximity to the searcher, not just review volume.
How can I track my own Google Maps rankings?
Use a geo grid rank tracker like localseotool.io. It checks your Google Business Profile position from multiple points across a city and shows the result as a color coded heatmap, free for one business.
Updated July 2026. Figures are live data from the localseotool.io dashboard, shared with permission.