What is white label local SEO?
White label local SEO is when an agency delivers local SEO work or reporting under its own brand instead of the vendor’s. You own the client relationship, you set the price, and the client receives reports that carry your logo on your domain. The platform doing the measurement stays invisible. This is how most agencies resell Map Pack rank tracking without paying to build software of their own.
The same capability gets searched under a few different names. Some agencies look for a white label SEO tool, others for white label SEO software, and both usually mean the same thing: a rank tracking and reporting platform that goes out under your brand instead of the vendor’s. localseotool.io fits either search, with the difference being scope. It is a white label SEO software built specifically for local search, so Map Pack positions, geo-grid heatmaps, and Google Business Profile data are native to the platform instead of a general organic tracker with local features bolted on.
What gets white labeled?
The parts the client actually sees are the parts that change. Your internal dashboard stays the same, while everything you hand over carries your identity.
- Geo-grid Map Pack reports with your logo
- Your own custom domain on shared report links
- Your brand colours on the client-facing view
- No vendor branding anywhere the client looks
- Unlimited client businesses on the Agency plan
- Scheduled reports that send on your cadence
White label local SEO software vs white label local SEO services
The two terms get used interchangeably, but they buy different things. White label software gives you the platform and the branded reports while your team keeps doing the work. White label services hand the actual optimisation to an outside team, and you resell the finished result. localseotool.io is white label software, so you keep the strategy, the client relationship, and the full margin, and only the reporting layer wears your brand.
| Question | White label software | White label services |
|---|---|---|
| Who does the SEO work | Your team | The vendor's team |
| Who owns the client | You | You |
| Reports carry your brand | Yes | Usually |
| Typical cost | Flat monthly platform fee | Per client, per month |
| Margin control | High | Limited by vendor price |
| Scales with client count | Yes, flat fee | Cost rises per client |
How much does white label local SEO cost?
White label local SEO software generally costs 50 to 300 USD per month depending on how many clients you carry. On localseotool.io, white-label reporting is included in the Agency plan at 79.99 USD per month with unlimited businesses, keywords, and reports, so your cost per client keeps falling as the roster grows. Resold white label services, where someone else does the work, are usually priced per client instead, at roughly 300 to 1,000 USD per location per month. See the full breakdown on the pricing page.
How to set up white label local SEO reporting
Setup is a one-time job, and every client added afterwards inherits the branding automatically.
- 1Upgrade to the Agency plan and upload your logo and brand colours.
- 2Connect your own domain so report links belong to your agency.
- 3Add each client business and its keywords, then set the grid size.
- 4Schedule the report cadence and send clients the branded link.
Who is white label local SEO for?
White label local SEO fits any agency that bills for local results: SEO shops adding a Map Pack line to existing retainers, web design studios who want recurring revenue after a build, and marketing consultants who need to prove movement without buying enterprise software. If you send clients a monthly update, branded geo-grid reporting replaces the screenshot ritual with something they can read in ten seconds.
“Clients do not renew because you explain the work. They renew because they can see the map turn green under your logo.”
Related reading: the local SEO agency software guide, our local SEO software overview, how grid reports are built, and the lead finder for winning the next client.