Local SEO works differently for every trade
The Google Map Pack ranks every business the same way, on proximity, reviews, and profile completeness, but which of those actually decides the outcome changes completely from one trade to the next. A dentist competes street by street. A lawyer competes on practice area across a whole metro. An architect often competes against almost no one, because most firms in that profession have never finished their profile. We have broken down what local SEO actually means for ten different trades, so you can skip the generic advice and go straight to what moves your rank.
Pick your trade
Ten industries, ten different sets of rules
Each guide covers what makes that trade's Map Pack different, the searches that actually produce enquiries, and what to fix first.
Dentists
Street-by-street rank swings
See why your Map Pack rank can look strong at your own front door and fall out of the top ten a few streets away.
Lawyers
Some of the costliest clicks online
See why a single Map Pack position is worth more here than in almost any other local trade, and how practice area changes everything.
Plumbers
Won or lost in seconds
See why an emergency search gets answered by the first credible result, and how a hidden service-area pin changes your real coverage.
Contractors
One rank number, several realities
See why a service area spanning a whole county makes a single rank check meaningless, and where the winnable districts actually are.
Real Estate Agents
Same brokerage, same pin
See why colleagues at your own brokerage can share your exact map coordinates, and what actually separates one agent from another.
Chiropractors
Symptom searches, not the job title
See why most patients search their pain rather than your profession, and how that changes what belongs on your profile.
Moving Companies
Brokers crowd the results
See why so many mover results are brokers reselling the job, and how to earn the direct call instead of a resold lead.
Home Service Businesses
Every job is its own search
See why a business can dominate one job type and stay invisible for another, and how Local Services Ads change the picture.
Architects
A Map Pack most firms never claim
See why architecture has some of the thinnest organized competition of any local trade, and what a finished profile alone can win.
Gyms & Fitness Studios
Franchises play a different game
See why the generic gym near me is the hardest search to win, and how independents beat franchises on the class searches that matter.
Don't see your trade listed?
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